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Tender document for hiring of Social Media Agency

Posted on: July 20, 2020 | Back | Print

EMBASSY OF INDIA, ANKARA

INVITES QUOTATIONS

FOR HIRING OF SOCIAL MEDIA AGENCY 

LIMITED TENDER NOTICE

TENDER NO. ANK/302/1/2019

LAST DATE FOR SUBMISSION OF BIDS :  06 AUGUST 2020  1700 hours

DATE OF OPENING THE BIDS : 11 AUGUST 2020  1000 hours

PLACE OF OPENING OF BIDS : EMBASSY OF INDIA, CINNAH CADESI 77, CANKAYA, ANKARA

Invitation for Bids

The Embassy of India in Ankara invites bids from reputed Social Media Agencies based in Turkey for handling of social media accounts of the Embassy.

1.         Eligibility Criteria for bidders

  • The Company should have valid registration from the respective Chamber of Commerce and the Union of Chambers and Commodity Exchanges of Turkey.
  • The Company should be registered with the Revenue Administrative Unit and have a valid tax number under a registered tax office.
  • The Company should be in operation for more than three years.
  • The Company should have experience, expertise and technical know-how in handling social media accounts.
  • The Company should be agreeable to sign a Non-Disclosure Agreement with the Embassy of India, if selected.
  • The Company should deploy one person to be available 24x7 for handling social media handles of Embassy.
  • The Company should be agreeable to sign Draft Contract, if selected.
  • The Company should be able to communicate both in English and Turkish languages.

2.         Scope of Work :

  1. The locally hired Social Media agency would facilitate the Mission in enhancing its social media outreach by:
  2. Developing a strategy to enhance Mission’s presence on social media (Facebook, Twitter, Instagram, YouTube etc) and engaging a wider audience
  3. Implementing Social Media Analytics to gather useful and credible information on foreign policy issues trending on social media at the local/regional/national level, through a team deployed 24x7 for Social Media management and analysis
  4. Managing Mission’s response on social media channels on issues/topics identified through social media analysis and/or as indicated by the Ministry
  5. Producing quality content such as graphics, short videos, GIFs, PowerPoint presentations, animations for use on social media platforms of the Mission
  6. Editing and uploading the content created, on Mission’s social media platforms on immediate basis
  7. Retweeting, Sharing, ‘Liking’ and ‘Commenting’ on (preferably in the local language) the content shared by MEA/Government accounts to convey India’s narrative in the host country
  8. Engaging with online influencers in the host country
  9. Promoting Mission’s events and activities on social media
  10. Coverage of events (both in and out of the city) as and when required by the Mission to shoot short videos for dissemination through social media
  11. Implementing any new social media initiatives/modules as and when required.

3.         Bid System

The Company shall submit its quotations in two separate sealed envelopes, namely (a) First Envelope – superscripted “Technical Bid for hiring of social media agency”; and (b) Second envelope – superscripted “Financial Bid for hiring of social media agency”.  It should also be superscripted at the bottom left corner of the envelopes with full name, postal address, fax, email, telephone number of the bidder.

  • The sealed bid shall be submitted to The Head of Chancery, Embassy of India, Cinnah Cadesi 77, Cankaya, Ankara.
  • Bids may be sent by hand in person or by courier. Bids received by fax/email shall not be accepted.
  • Bids received after the closing date and time (06 August 2020, 1700 hours) as prescribed in the tender notice shall not be accepted.
  • Bids shall be opened on the date and time as given in the tender notice at Embassy of India, Cinnah Caddesi 77, Cankaya, Ankara in the presence of the authorized representatives of the companies, who may wish to attend. The technical bids shall be opened on 11 August, 2020. Financial bids of only of those companies who have qualified in the technical bid stage shall be considered. 
  • Information as per format specified at Annexure-I shall be attached with the Technical Bid.  

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